Maria Simpson

Sample of large banners used at events and displayed at the Segal Graduate School front entrance.

Brochure design for a new program being launched at the Beedie School of Business.

SFU Beedie ads have featured it's own students for many years and previously the layout consistently used a white background to keep the ad clean and modern. Recently, the look has been updated to utilize interesting full page images with text over top such as these ads for Net Impact magazine and the Business in Vancouver Book of Lists respectively.

The Advancement department launched a new initiative called Dean's Circle who's objective is to gain support and funding for various areas of the Beedie School of Business. The sub-brand logo is simple and straightforward and utilizes the SFU brand colours. The tri-fold brochure has much text layed out in an easy to read and understand manner, with a tear off donation information sheet to mail back.

The Business Career Expo is the largest Career Fair in BC and is for MBA and BBA students and grads from UBC and SFU. I was chosen to create a fresh and new brand identity from the concept of "Grow Your Talent". I designed the illustration of the tree from a combination of stock illustration and self illustration. The result was so successful and all parties were extremely pleased that I captured exactly what they envisioned with only a description of an initial idea. The identity has received much praise and complements and will be carried forward to the 2012 event.

The new brand identity and theme was carried throughout campus promotional signage, event banners and signs as well as promotional pieces such as mini-cards to hand out to the students.

This event required many stationary items such as business cards, letterhead, thank you cards, e-greetings for the holidays and different tickets for MBA and BBA students in order to determine attendance for each group after the event.

After the event, I designed a Thank You ad to the employers and sponsors that displayed in the Vancouver Sun and Business in Vancouver.